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Apple, historically, has absolutely hated leaks. Much of this was driven by Steve Jobs, who famously fired four people he caught leaking a memo to the press not long after rejoining the company. With his passing, Apple information pops upward a bit more than often than it did before. This latest leak isn't provided by a company scofflaw, however — it'due south an inadvertent unveil by Apple itself.

We covered rumors that a new Apple Boob tube was in the works several weeks ago, but this new information sheds more lite on what the platform volition be able to do. This fourth dimension, the freshly leaked code comes courtesy of Apple's HomePod speaker. On Sat, iOS programmer Guilherme Rambo tweeted out some lines of lawmaking that ostend Apple tree isn't just working on a new Apple tree Idiot box, it's building a fairly loftier-terminate model with 4K and HDR back up.

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The prototype at the meridian of the tweet states that the device will support 4K and HDR. The later prototype shows that Apple tree will back up no fewer than three HDR standards — Dolby Vision, HDR10, and HLG. HDR10 is an open up-source standard that almost all HDR-capable televisions use. If a set claims to accept HDR back up and says nothing specific nearly Dolby, chances are it'south an HDR10 set.

You can come across the relative color gamuts between the former Rec. 709 standard, DCI-P3 (HDR10), and Rec. 2020, with Dolby Vision support. Which standard is ameliorate isn't really a relevant question, since no Idiot box currently on the market actually meets the maximum quality specs Dolby Vision defines. Every bit for HLG, it stands for Hybrid-Log Gamma and was jointly defined by the BBC and NHK.

Apple has nailed downward the major HDR standards. There's only one exception, and it's arguably non "major" at all. Samsung just launched its own HDR10+ standard, but information technology's only compatible with other Samsung TVs at the moment and content support is limited-to-nonexistent.

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Apple'due south trailing position means there's nowhere to go merely up.

Apple has a 18-carat opportunity to seize a chunk of the ready-top box market if it plays its cards correctly, merely pricing is going to be a major factor. At $149, the Apple Tv is significantly more than expensive than its counterparts, and Apple tree's market share in this space has been clocked at roughly v percent. That's not awful, as such, but it could be higher. Information technology should likewise be noted that the Apple TV includes either 32GB or 64GB of storage, something the Roku models lack past default (the highest-end Roku models can exist expanded with a microSD menu).

At that place's also the persistent rumor that Apple tree wants to launch some kind of paid streaming service or offering, with possible partnerships with HBO, Showtime, and Starz. So once again, these kinds of rumors have been circling for years in some cases, never quite coming to fruition either due to final-infinitesimal licensing disagreements or technology not being quite up to what Apple'due south goals were.

While most ET readers will already know this next point, it bears repeating. Buying an Apple tree Boob tube that'southward capable of displaying 4K or HDR content is just one part of the process. You'll besides need a TV capable of displaying content with these features to view them.